From the publisher: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
This textbook is the first of its...
An extensive (over 3000 page) volume covering aspects of industrial engineering. Originally published at https://www.ibiblio.org/kuphaldt/socratic/sinst/book/liii.pdf.
Informed by a writing philosophy that values both spontaneity and discipline, Michelle Bonczek Evory’s Naming the Unnameable: An Approach to Poetry for New Generations offers practical advice and strategies for developing a...
The Open Logic Project is a collection of teaching materials on mathematical logic aimed at a non-mathematical audience, intended for use in advanced logic courses as taught in many philosophy departments. This document...
Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.
This book is arranged by learning...
Prealgebra 2e is designed to meet scope and sequence requirements for a one-semester prealgebra or basic math course. The book’s organization makes it easy to adapt to a variety of course syllabi. The text introduces the...
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the...
Principles of Macroeconomics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach...
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling...