From the publisher: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
Informed by a writing philosophy that values both spontaneity and discipline, Michelle Bonczek Evory’s Naming the Unnameable: An Approach to Poetry for New Generations offers practical advice and strategies for developing a...
The Open Logic Project is a collection of teaching materials on mathematical logic aimed at a non-mathematical audience, intended for use in advanced logic courses as taught in many philosophy departments. This document...
Prealgebra 2e is designed to meet scope and sequence requirements for a one-semester prealgebra or basic math course. The book’s organization makes it easy to adapt to a variety of course syllabi. The text introduces the...
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the...