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Marketing (MK 203)

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  • Launch! Advertising and Promotion in Real Time

    Keyword matches:
    Creator:

    Solomon, Michael, Duke Cornell, Lisa, and Nizan, Amit

    Description:

    From the publisher: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

    This textbook is the first of its...

    Type:

    Text

    Learning resource type:

    Textbook

    Education level:

    College / Upper division and Community college / Lower division

    Audience:

    Student and Instructor